The first national survey took place in 1916 and involved the publication of Literary Digest which sent millions of postcards and counted the yields. As a result, they correctly predicted Woodrow Wilson's election as president.
Since then, the volume of data has grown exponentially. The advent of internet and faster computing means that vast amounts of information can now be harvested and used to optimize business processes. The problem is that conventional methods are not at all suitable for deciphering all numbers and understanding it. The amount of information is phenomenal, and in that information there are insights that can be very useful. Once patterns are identified, they can be used to customize business practices, create targeted campaigns and remove ineffective ones. However, as with large amounts of storage, special software is required to understand all of this data in a useful way.
Master Data Management Vendors
Due to the nature of Big Data, specialist companies have grown up around it to manage the volume and complexity of the information involved.
Like many other large data companies, IBM is building its offer at Hadoop - so fast, affordable and open source. This allows companies to capture, manage and analyze structured and unstructured data with its BigInsights product. It's also available in the cloud (BigInsights on Cloud) to deliver the benefits of outsourced storage and processing, providing Hadoop as a service. The InfoSphere stream is designed to allow the retrieval and analysis of data in realtime for Internet-of-Things applications. IBM's analysis enables robust data collection and visualization with excellent flexibility and storage. You can also find lots of white documentation and documents that can be downloaded on their site.
Another well-known name in the field of IT, HP brings a lot of experience to the big data. As well as offering their own platforms, they run workshops to assess organizational needs. Then, 'when you are ready to transform your infrastructure, HP can help you develop an IT architecture that provides the capacity to manage your volume, speed, variety, pride, and data values.' The platform itself is based on Hadoop. HP sees to add value beyond the provision of the software itself, and will consult you to help you strategize to help you maximize the data you collect - and how to do it very efficiently.
Microsoft's large data solution runs on Hadoop and can be used both in the cloud and natively on Windows. Business users can use Hadoop to gain insight into their data using standard tools including Excel or Office 365. It can be integrated with core databases to analyze structured and unstructured data and create sophisticated 3D visualizations. Polybase is combined so that users can easily query and combine relational and non-relational data with the same techniques required for SQL Server. The Microsoft solution lets you analyze Hadoop data from within Excel, adding new functionality to familiar software packages.
Intel Big Data
Realizing that utilizing large amounts of data means changing your information architecture, Intel takes an approach to enable companies to create a more flexible, open, and distributed environment, while their large data platform is based on Apache's Hadoop. They take a holistic approach that does not assume they know what your needs are, but presents guidelines to determine the best way to help achieve your goals. Intel's industry-standard hardware itself is ready to help optimize the performance of your large data projects, offering speed, scalability and cost-effective approaches to suit your organization's needs.
Amazon Web Service
Amazon is a big name in providing web hosting and other services, and the benefits of using it are unmatched scale and economic uptime. Amazon tends to offer a basic framework for customers to use, without providing much customer support. This means they are the ideal choice if you know exactly what you are doing and want to save money. Amazon supports products like Hadoop, Pig, Hive and Spark, which lets you build your own solutions on their platforms and create your own huge data set. There are many tutorials, video demos and guides to get you started as quickly and easily as possible.
Dell Big Data Analytic
Another well-known and globally successful company, this time in the hardware room, Dell offers its own huge data package. Their solutions include automated facilities for loading and continuously replicating changes from Oracle database to Hadoop cluster to support large data analysis projects, thus simplifying the integration of Oracle and Hadoop data. Data can be integrated in the near future in real-time, from a variety of data stores and applications, and from on-and off-premises sources. Techniques such as natural language processing, learning analysis and machine sentiments can be accessed through direct search and powerful visualization so that users can study the relationships between different data streams and utilize them for their business.
Teradata calls its large data product the 'data warehouse' system, which stores and manages data. Different server nodes do not share anything, have their own memory and processing power, and each new node increases storage capacity. The database sits on top of this and the workload is shared between them. The company began attracting great data in 2010, adding analysis to text documents, including structured data and semi-structured data (eg word processing documents and spreadsheets). They also work with unstructured data collected from online interactions.
Google Big Query
Google is the big dad searching on the internet: direct market leader with the majority of search traffic to his name. No other search engine is approaching, so perhaps it's not surprising that Google offers an analytics package to address the amount of phenomenal data it generates in its day-to-day work for millions of businesses around the world. It's already a very popular Google Analytics host, but BigQuery is designed for different data sequences. It puts the impressive Google infrastructure you want, enabling you to analyze massive data sets in the cloud with fast and fast SQL queries - analyzing multi-terabyte data sets in just seconds. Being Google is also very scalable and easy to use.
WM Ware Big Data
VMware is best known in the world of best cloud storage and IaaS. Their large data solution uses their well-established vSphere product to take advantage of Hadoop while maintaining excellent performance. Fast and elastic scaling is possible because of the approach that separates storage from computing, keeping data secure and continuous, enabling greater efficiency and flexibility. In essence, this is a sophisticated and secure approach to Hadoop-as-a-service based services, which leverages the power of VMware to deliver powerful data platforms reliably and cost effectively.
As can be expected, Redhat takes an open source approach to large data, believing that changes in workload and technology require an open approach. They take a modular approach so that building blocks of their platform work interoperally with other elements of your data center. Building blocks include Platform-as-a-Service (PaaS), so you can develop applications faster, process data in real time, and easily integrate systems; Infrastructure-as-a-Service (IaaS), to enable the deployment and management of IT service providers, tools and components across platforms and technology piles in a consistent and integrated manner; Middleware, integration and automation, to streamline data sources and interactions; And Storage, the most appropriate type for the task at hand.
Tableau offers significant flexibility as to how you work with data. Using your own Tableau server and Desktop visualization with your huge data storage makes it a versatile and powerful system. There are two options: connecting to your data directly, or bringing it to memory to get a quick response query. Memory management means all laptop / PC memory is used, down to the hard disk, to maintain speed and performance, even on a large scale. Tableau supports more than 30 databases and formats, and is easy to connect and manage. Multi-million row tables can be visually analyzed directly on the database itself, very quickly.
Another provider that builds its platforms in Hadoop, Informatica has several options that make life easier by giving you access to functionality and allowing you to integrate all types of data efficiently without having to learn about Hadoop itself. Informatica Big Data Edition uses a visual development environment to save time and increase accessibility (Informatica claims make it approximately five times faster than coding solutions). It also has the advantage of not having to hire dedicated Hadoop experts, as there are more than 100,000 Informatica experts around the world. This makes for a versatile fantastic solution that is still simple enough to use without intensive training.
Splunk collects and analyzes machine data as it enters. Realtime warning is used to view trends and identify patterns as they occur. It's very easy to use and use, and it's scalable: 'from one server to multiple data centers.' There is also a strong emphasis on security, with role-based access control and audit capabilities. Splunk is designed for Hadoop and NoSQL data stores to allow analysis and visualization of unstructured data. There are also community forums and online support centers, if you need help setting up or finding out how things work.
DataStax Big Data
DataStax large data solutions are built on Apache Cassandra, a commercially supported open source and enterprise-ready platform. It is used by some of the world's most innovative and renowned companies, such as Netflix and eBay. Their main product, DataStax Enterprise, utilizes Cassandra's properties to provide scalability, sustainable availability and strong security. The combination of commercial software and open source platforms means that speed is fast and cheap compared to many other options on the market. It's also relatively easy to run. DataStax boasts that their product 'lets you perform real-time transactions with Cassandra, analytics with Apache Hadoop and enterprise search with Apache Solr, in a smart, integrated data platform that works in multiple data centers and clouds.
'Mongo' comes from 'humongous' and takes a different approach to normal, using a JSON-like document instead of a table-based relational database structure. This makes it possible to integrate multiple data types faster and easier. Whether it's free and open-source software, is released under a combination of GNU Public Affiliate License and Apache License. Mongo has been adopted by a number of famous and very large websites, such as Craigslist, eBay and the New York Times. Mongo analysis is built on a scale and built into an operational database, meaning you can access it in real time.
Gooddata is an all-in-one cloud analysis platform. They have a variety of customers, including HP and Nestle. Operating entirely in the cloud, Gooddata manages hosting, data and technology, meaning customers can focus entirely on analytics. They are recognized as industry leaders, with numerous awards on their behalf, including from Gartner. There is an emphasis on usability, with an interactive dashboard that facilitates collaboration by team members and the discovery of visual data, so the team can move quickly on the insights gained. The responsive UI is designed to be easy to use on any device or platform, including mobile devices.
QlikView offers two large data solutions, allowing users to switch between them as a requirement. Their In-Memory architecture uses a patented data engine to compress data by a factor of 10, so up to 2 TB can be stored on a 256 GB RAM server. It offers great performance, and other features are increasingly improving response rates and making exploring huge datasets very quickly. It is used by many Qlik customers to analyze the volume of data stored in the data warehouse or the Hadoop cluster. This hybrid approach means large data is user accessible without programming knowledge. It also allows viewing of highly focused and detailed data when necessary.
Attivio's Active Intelligence Engine (AIE) brings together a number of separate capabilities - business intelligence, enterprise search, business analysis, data warehousing and process automation - to produce comprehensive information, presented in an easy-to-use manner. Aie collects structured and unstructured data into one index to be searched, collected and analyzed; Regular and SQL search queries can be used and a variety of questions are possible, from broad to highly focused. It can be integrated with a large number of data sources by giving it access to other software applications. It uses proprietary and patented technology, unlike many open source based competitors.
1010data offers a complete range of products, enabling companies to engage with the data they harvest in their daily business. Data is analyzed on the same platform as that stored, minimizing delays from mobile data. This allows a rapid response to changes in market information and agile approaches that react in the near future. There is 'immediate, immediate, unlimited access to all relevant data, even many, detailed, raw data'. The 1010 platform can be implemented on the cloud, so anyone with the right access rights can use it from anywhere in the world. The company offers an 'Analytical Platform as a Service' (APaaS) approach that provides enterprise-class cloud security, reliability and interoperability, along with cost-effective performance scalability and cost savings.
Big data is not just a phenomenon that arises. It's already here and used by big companies to push their business forward. Traditional analysis packages are incapable of handling the quantities, variations, and changes in data that can now be harvested from multiple sources - machine sensors, text documents, structured and unstructured data, social media and more. When combined and analyzed as a whole, a new pattern emerges. The right large data plan will allow the company to track these trends in real time, see them as they occur and enable the company to take advantage of the insights provided.